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"A must-read for any woman at any stage of her career. This book is about so much more than the power of money—it is about empowering yourself for a lifetime of success in all domains."

Eve Rodsky, bestselling author of Fair Play

Author,  executive
& financial expert


Praise for Think Like a Breadwinner

"Jennifer Barrett knows that true independence is being able to provide yourself with the kind of life you want, now and in the future. In Think Like a Breadwinner, she provides the roadmap to get there, sharing guidance, tools and inspiring stories of breadwinner-minded women to allow you to stop worrying about money and start living your life to the fullest, every day.”

David Bach, Cofounder of AE Wealth Management and #1 New York Times bestselling author of The Latte Factor and Smart Women Finish Rich

Now Available in the UK & South Africa!

Think Like A Breadwinner_Instagram_Out J


A Wealth-Building Manifesto for Women Who Want to Earn More (and Worry Less)

By Jennifer Barrett

Nearly half of working women in the U.S. are their household’s main breadwinner. Yet most women still aren’t being brought up to think like breadwinners. In fact, we're discouraged–by institutional bias and cultural conditioning–from building our own wealth, pursuing our full earning potential, and providing for ourselves and others financially. The result is that women overall earn less, owe more, and have significantly less money saved and invested for the future than men do. And if we do end up the main breadwinner, we often feel reluctant and unprepared to manage the role.


In Think Like a Breadwinner, financial expert Jennifer Barrett reframes what it means to be a breadwinner. By dismantling the narrative that women don’t—and shouldn’t—take financial responsibility to create the lives they want, she reveals not just the importance of women building their own wealth but the freedom and power that comes with it, whether we end up the main earner in a relationship or not. With practical tools, and insights from her own journey, Jennifer encourages women to embrace, and rejoice in, breadwinning like never before.

Named one of Working Mother's "Best Books of 2021 for Working Moms" 


"Think Like a Breadwinner champions women and provides an insightful read for not just those female breadwinners but their male counterparts as well...Jennifer Barrett's manifesto for working women transcends its goal by being more than a finance book, but a testament that anyone, anywhere, can achieve their goals with the right advice."

— Ladders

"Reveals, from hard-won experience and in-depth interviews with dozens of women, that there is nothing more empowering than knowing you can take care of yourself and your future without needing to depend on anyone else."  — Publishers Weekly 


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Meet Jennifer


Jennifer Barrett is the Head of Content at Fidelity Investments, one of the largest investment firms in the world. Previously, she was Chief Education Officer and a member of the executive team at Acorns, a saving and investing app with more than 10 million users. Over her career, she’s also been the Personal Finance Editor at CNBC Digital, General Manager at Hearst Digital, and Editor in Chief at DailyWorth, a financial media company targeting women. A contributor to Forbes, she’s also written about finance for publications like The New York Times, The Wall Street Journal, The Washington Post and Newsweek, where she was a writer and editor. She’s co-authored two other personal finance books and is often featured as a money expert in the media. Jennifer also advises early-stage, female-led startups and provides leadership coaching to female founders. A proud breadwinner herself, she lives in Brooklyn with her husband and two sons.

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