Coaching & Advising

Jennifer is passionate about empowering women to have the lives—and the impact—they want. And that includes supporting female entrepreneurs who are building purpose-driven businesses created to help them do just that.


She's been thrilled to leverage her extensive senior-level management and startup experience as an advisor to early-stage start-ups, including CPA Moms, Goalsetter and Haldi—each of which are founded and run by women. Jennifer also provides one-on-one leadership and performance coaching to a select group of female clients, primarily entrepreneurs and senior leaders.

In an effort to provide a broader range of tools to those she coaches and advises, Jennifer completed the Hudson Institute of Coaching’s LifeForward program in 2020. She is pursuing her Leadership and Performance Coaching certification through Brown University and ACT Leadership and expects to receive it in April.


To work directly with her, please inquire below.

For coaching and advising inquiries, please use this contact form.

Tell Us About Yourself 

Meet Jennifer


Jennifer Barrett is the Chief Education Officer and a member of the executive team at Acorns, a financial wellness app with more than 8.5 million users. Over her career, she’s also been the Personal Finance Editor at CNBC Digital, General Manager at Hearst Digital, and Editor in Chief at DailyWorth, a financial media company targeting women. A contributor to Forbes, she’s also written about finance for publications like The New York Times, The Wall Street Journal, The Washington Post and Newsweek, where she was a writer and editor. She’s co-authored two other personal finance books and is often featured as a money expert in the media. Jennifer also advises three early-stage, female-led startups and provides leadership coaching to female founders. A proud breadwinner herself, she lives in Brooklyn with her husband and two sons.

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Jennifer Barrett

Author, Startup Advisor and Financial Expert

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A Wealth-Building Manifesto for Women Who Want to Earn More (and Worry Less)


© 2021 Jennifer Barrett | Think Like a Breadwinner